Our New Game Plan

In early 2010, our Group-wide business strategy was rolled out to all of our 138 600 associates. It has been designed to help us achieve our vision for Delhaize Group together: nutritious, healthy, safe, and affordable. The plan is built around the three pillars of Growth, Efficiency and Corporate Responsibility.

Overview of Growth

While there are inherent conflicts between growth and sustainability, we believe growing our business will increase our positive impact. We will strengthen our business by growing our stores, product ranges, and ultimately generating profitable revenue growth. With our private brand products, we have strong influence over sourcing, formulation, design, and packaging. This enables us to introduce new ranges of sustainable products and increase the markets for those products. Click here to find more about our Growth pillar in our Annual Report.

Overview of Efficiency

We want to improve the efficiency of our business. Through the standardization of systems and processes, as well as the introduction of new customer tools, like selfscanning and social media, we are able to make healthy, nutritious food more affordable. Through efficiency improvements, we’re also cutting costs related to energy use and resource management, freeing up money to invest in new CR initiatives. Click here to find more about our Efficiency pillar in our Annual Report.

Overview of Corporate Responsibility

Our CR strategy is oriented around our three pillars; Products, People and Planet. Within this framework, we have identified six Group level focus areas through our materiality process. Alongside these, the responsibility for resource use and community has been devolved down to the operating companies, enabling a more flexible, local approach in keeping with our go-to-market strategy.