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Operating Companies — United States   

Overview


Delhaize America is a leading supermarket operator in the United States with over 1,500 stores in 16 states in the eastern United States.

Delhaize America operates under the banners Food Lion, Bloom, Bottom Dollar, Harveys, Hannaford Bros., Kash n' Karry and Sweetbay, each of which has a distinct strategy and a well-established brand image. Through its multiple banners, Delhaize America is able to target the needs and requirements of specific markets, customize its product and service offerings and maintain strong brand recognition with its local customers. Delhaize America employs approximately 109,000 full-time and part-time associates up and down the East Coast.

History

Incorporated in 1957 in Salisbury, North Carolina, Food Lion reorganized as a holding company, Delhaize America, in 1999 to promote flexibility in the management of each distinct banner. Kash n' Karry was acquired in December 1996, Hannaford Bros. in July 2000, Harveys in October 2003 and Victory ion November 2004.

On April 25, 2001, Delhaize America became a wholly owned subsidiary of Delhaize Group as a result of the Delhaize Group share exchange. In the share exchange, each share of Delhaize America Class A and Class B common stock not already owned directly or indirectly by Delhaize Group was exchanged for 0.40 Delhaize Group ordinary shares.

Retail Companies

Food Lion
The first Food Town supermarket opened in Salisbury in December 1957. After being renamed Food Lion in 1983, the company has been a very fast growing company to a 1,159 store chain located in 11 states in the Southeast of the United States. Food Lion's success has always been based on the principle of offering customers quality products at Extra Low Prices in clean, convenient stores.

  Food Lion


Bloom
In May 2004, Food Lion unveiled "Bloom", a new brand that focuses on convenience and service through an easy-to-shop store layout, a broad range of fresh products and home meal replacement products, and technology features that expedite the shopping experience.
Bloom, A Food Lion Market   The Bloom experiment is the result of extensive consumer research, studies of best practices from retailers throughout the world and an intensive cooperation between different operating companies within Delhaize Group.  39 stores were opened at the end of 2006.

Bottom Dollar Food
In the fall of 2004, Food Lion opened three new stores under the deep discount concept Bottom Dollar Food. This new concept is positioned as a full-range discount grocer, carrying approximately 6,500 to 8,500 products, including national and private label products and a full line of meat and packaged deli/bakery products.  

18 stores were opened at the end of 2006.

 

Harvey's
The J.H. Harvey Co., which operates the Harveys grocery chain, was founded in 1950. From a total of 22 stores in 1981, Harveys grew during the 1990s primarily through acquisitions, and operated 68 stores at the end of December 2006.
  Harveys is a chain with strong name recognition and customer loyalty in south and central Georgia. The majority of the Harveys stores are between 18,000 and 35,000 square feet. Harveys is consolidated in the Delhaize America figures since October 26, 2003.

Hannaford
Arthur Hannaford opened its first wholesale business in Portland, Maine, to sell produce grown on his own farm. Joined by his brothers in the business, they operated their new enterprise under a simple promise -- deliver the highest quality products at the fairest prices. It has proven to be the underlying principle that has boosted today's Hannaford Bros. Co. to a remarkable success.
Hannaford Bros.   Hannaford Bros. Co. is today a multi-regional food retailer, with 158 supermarkets located throughout Maine, Massachusetts, New Hampshire and Vermont, and in parts of New York. Hannaford Bros. Co. became a wholly-owned subsidiary of Delhaize America in July, 2000.

 
Sweetbay
Big Barn was the name of the first store opened in 1947 in Plant City, Florida. In 1962, the Kash n' Karry name was adopted.
 
In December of 1996, Kash n' Karry became a wholly owned subsidiary of Food Lion, Inc. Kash n' Karry has earned a reputation for quality by offering shoppers low priced groceries in modern stores that feature European style deli/bakeries, fresh seafood departments, pharmacies and floral shops.

In July 2000, Kash n' Karry became a wholly-owned subsidiary of Delhaize America, Inc.

In January 2004, Kash n' Karry announced the creation and roll out of a new supermarket concept called Sweetbay Supermarket in its core markets on the West Coast of Florida. To redirect resources where they will benefit Kash n' Karry most, 34 underperforming stores, primarily in East and Central Florida, were closed or sold in the first quarter of 2004, bringing the number of Kash n' Karry stores to 103 at the end of March 2003.

The new brand and store concept, Sweetbay Supermarket, will provide customers with great quality and strong fresh food and ethnic offering. In its initial phase, it will be developed in addition to the existing Kash n' Karry brand. By the end of 2007, the entire chain will transform to the new brand, and all new and remodeled stores will reflect the new concept and positioning.

At the end of 2006, 108 stores were operated, under the Kash n' Karry or Sweetbay name.
  Sweetbay

 
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